In 1995 Netscape had to convince people that the Internet was going to be economically important
… At least, we thought everyone wanted online stores. There was a lot of talk in the press about e-commerce then, because Netscape was doing a big PR campaign for their IPO. The had to convince everyone that the Internet would be economically important, and they picked the most literal example they could think of. Actually most merchants didn’t want to sell online, not yet. – Paul Graham
From Founders at Work, pp. 206.